What are traditional businesses? An organization, which could be a store, a food outlet or an agency, operating out of a physical premise and providing its consumers a certain product or service, is termed as a traditional business.  Problems faced by them: In recent times, we have seen the…

With the ever growing e-commerce websites and social media and digital marketplaces, it has become extremely important for brands and businesses to be present online. In the pre-covid times, there was still some room for people to consider buying or investing into a company’s service or product through word…

Digital marketing refers to promoting the product or service which a company provides using different digital platforms like website, search engines, social media, messengers, etc. The traditional marketing lacks the potential of reaching the target audience and is very non-specific, also it requires higher investment. Whereas, with digital marketing,…

There are many misbeliefs about the Hiring and Recruitment firms which prevail in the market. Let us understand some Myths about the Recruitment firms: Many companies these days outsource their recruitment and hiring process to various recruitment firms. Due to a lot of prejudice and some unpleasant experiences of…

Let us understand a few more misconceptions around the area of digital marketing.   Digital marketing gains instant results: Nothing yields results overnight and if it does they are usually not permanent. Same rule applies here. Once you decide to take off with digital marketing, there are several factors which…

Digital Marketing is a fairly new type of marketing which evolved with the advent of the internet. It  involves promoting brands through the various digital resources like search engines, websites, social medias and  mobile applications with the help of various tools like Search Engine Optimization, email marketing tools, Social…

People born between 1980 to early 2000’s are considered to be millennials or Generation Y. Now given the huge timeline, these are supposedly one of the biggest consumer groups and have strong purchasing power and hence a very important target for marketers. Challenges of reaching the Millennials: Chasing the…

The single line definitions for Coach and Mentor are; ‘A Coach is a person who teaches and trains.’, whereas, ‘A mentor is an experienced and trusted adviser.’ On a regular basis, especially in the business world, there is very little understanding about these two being different from each other…

I wish I could do what I like ! Isn’t this the story of most of us. We want to be our own masters, do things our way and be accountable for it to ourselves and our family. We wish to have flexi timings to work, which includes working…

“Our chief want in life is somebody who will make us do what we can.” — Ralph Waldo Emerson Let’s Discuss, Think, Plan and Implement. Together. Looking out for implementing things in business, you’ve always wanted to do ? Write to us and Schedule a discussion. ?Reach Out –…

Thank you Toastmasters for Pune Entrepreneurs 2.0It was a wonderful contest Indeed.Contests bring out the best in you.Contests bring you back into the game.Contests make you unleash your true potential.My First ISC Contest, standing in line with the Titans of our Club, having the trophy in my hand gives…

RAConsulting specializes in Food and FMCG, Milk being a very important sector for us. Annual Conference of IDA was a great platform to meet people and discuss about the latest happenings. My First.The Annual Conference of the Indian Dairy Association.Met Who’s and Who of the Industry.Chaperoned Ms. Caroline Edmond,…

No visit to Irma is complete without an interaction with the on campus participants.THE COCKROACH STARTUP.That’s what we need to build. And this is what we discussed in the WELL at the Milaap Vartalaap this time.A Full house and great interaction with the participants confirmed that Entrepreneurship is the…