Let us understand a few more misconceptions around the area of digital marketing.
- Digital marketing gains instant results: Nothing yields results overnight and if it does they are usually not permanent. Same rule applies here. Once you decide to take off with digital marketing, there are several factors which decide the time span for the results to emerge, few of them are consistency, your competitors hold in the digital world, number of targeted platforms (more the number, more the reach) and so on. Over the years, RA Consulting has helped many businesses attain exponential results using Digital Marketing.
2. Content Strategy is a one-time thing: To be at par with the ever changing world and growing competition, it is utmost important to stay updated with the content. Keeping content commensurate with the latest trends and market needs benefits the company. This activity is generally considered as a good practice across all industries.
3. Digital Marketing Can Only Be Successful with Very Large Website Traffic: Digital marketing is not only about the website, it works on all the digital platforms like search engines, social media, emailing and mobile applications. The sole purpose of digital Marketing is to gain consumers and grab attention. Augmented website traffic is the end result of Digital Marketing and not the factor to be considered before investing into it.
The Digital Marketing solutions at RA Consulting have helped in surging the website traffic and also retaining it for many of our customers.
4. Creating a Website is enough for Digital Marketing: The website created by the company for its marketing purpose, itself needs to be marketed for the target audience to know it, in order to increase the traffic on it and in turn thriving the business. For people to know your business website, it needs to have been visible on the digital mediums and this is where digital marketing helps by using social media marketing, SEO, etc.
5. Quantity is better than quality: It is a myth that more words, more content, more blogs, more number of posts, even if irrelevant, help in gaining and retaining customers. Rather, the content which is comprehensible, intentional and specific with the company profile captures more. Inconsequential and diverse content often confuses the consumer, which is definitely not in the benefit of the company.
At RA Consulting, we provide you with clear and utmost specific content solutions which suit your business.