Digital marketing refers to promoting the product or service which a company provides using different digital platforms like website, search engines, social media, messengers, etc. The traditional marketing lacks the potential of reaching the target audience and is very non-specific, also it requires higher investment. Whereas, with digital marketing, businesses can target ideal audience and invest wisely. Digital marketing is a win-win for entrepreneurs since it works at a lower cost and gains better results.
Let us understand why Digital Marketing has gained popularity and is a preferred way of marketing nowadays, as compared to the traditional marketing methods.
Low cost investment: After setting up a business, the next most important step is marketing. The traditional marketing involved (still does), lots of capital. The budding entrepreneurs, who usually work on a shoestring budget find it difficult to invest this amount. Here, the digital marketing comes to their rescue. With very minimum expenditure, one can have a great marketing strategy in place.
Flexibility of making changes: In the traditional marketing, once you opt for a campaign, it is very difficult to alter it or make any changes in case you find it is not working up to your expectations. Even if you, it will add on to the expenses. This is not the case when it comes to digital marketing. The content can be altered as and how required, without add on charges. This is both cost efficient as well as convenient.
Unceasing marketing: Your website and the social media handle/page that you create for your brand are always going to promote your business, irrespective of the time or day. The consumer can always have the access to the required information through these mediums, without having to interact with anyone in person. Whereas in traditional marketing, where manpower or other conventional means of publicity are involved for brand promoting, this is not possible.
Greater rate of conversion: There are multiple platforms available for digital marketing, which expands the reach of the business manifold. Here, with the help of various analytical tools and data, you can keep the track of consumer engagement. This helps in understanding the potential of the existing business model and also planning the next steps.
Also, with the help of the strategy ‘Conversion Rate Optimization’, the rate of conversion can be increased. This strategy helps in improving or upgrading the components of the website, app, or page of the business, in order to attract more consumers.
On the contrary, in traditional marketing it is impossible to get data about customer conversion or reach and engagement.
Targeting potential audience: Reaching right people is the ultimate goal of marketing. With the help of digital marketing you can target the real consumers, who are genuinely interested in your product or service. Once the ideal audience is engaged, you can work more effectively in converting them.
Traditional marketing is very generic, given the limited resources it uses to promote, thus, reaching specific audience through this is practically not possible.
Mobile Audience: Today most of the purchases or business deals begin with a mobile phone. From being a luxury, smart phones have become a necessity today and almost everyone owns and operates a mobile. This therefore is the most potential medium for selling products and services, and digital marketing enables it, literally on the go.
Conversely, traditional marketing is yet to explore this sphere and works with mostly tangible mediums.