Digital Marketing is a fairly new type of marketing which evolved with the advent of the internet. It involves promoting brands through the various digital resources like search engines, websites, social medias and mobile applications with the help of various tools like Search Engine Optimization, email marketing tools, Social Media Marketing tools and many more. RA Consulting has been working on this marketing strategy for a long time and has helped a lot of companies in growing their market reach using this.

Myths about Digital Marketing & busting them:

There are various misconceptions about digital marketing which need to be busted in order to get more clarity and make the most of this technology based marketing style.

Digital Marketing is not for my business: Digital marketing works for all types of businesses, irrespective of their industry, scale and service/product offered. In today’s techno savvy world, when information is at fingertips, there is no better way to market your company than through digital medium. At RA Consulting, we help you to understand which type of digital marketing strategy best suits your business and assist with it.
SEO is outdated: Google or any other search engine has answers to anything under the sky. With such a huge amount of information, SEO can never be outdated. As a company, SEO does the magic in boosting your visibility and making your content stand out.
Traditional marketing strategies always work: Change is the only thing which is constant. With the dawn of the internet, the traditional marketing strategies, which involved advertising through newspapers, magazines, televisions, radio etc. have taken a back seat. Also, with implementing only traditional marketing methods, the customer reach is also compromised, as a bigger consumer crowd is reachable by digital marketing. RA Consulting offers the perfect amalgamation of traditional and digital marketing techniques as per your business needs.
Quantifying the acquired results is difficult: Measuring the results secured by adapting digital marketing techniques is not at all difficult. Programs like Google Analytics are available to take care of the analysis part. It helps in tracking the website activity such as session duration, pages per session, bounce rate and much more, along with the source.
Going Digital would also invite negative comments: The trick to deal with this is, taking the negative comment as healthy criticism and responding to the problem in a polite manner. The negative comments are one of the sources of getting customer feedback and understanding their needs. This approach not only pacifies the resentful customer, but grievance resolution also helps in building new customers and winning their loyalty.