People born between 1980 to early 2000’s are considered to be millennials or Generation Y. Now given the huge timeline, these are supposedly one of the biggest consumer groups and have strong purchasing power and hence a very important target for marketers.
Challenges of reaching the Millennials:
Chasing the Millennials is a bit difficult, given the set of challenges that come with this group of people, some of them being:
- Getting their attention: With numerous brands popping up and millennials having access to everything at their fingertips, it is very difficult to grab their attention to a specific brand and hold them onto it.
- Marketing Strategies: The traditional methods of marketing and relying solely upon SEO, digital campaigning, and media buying do not work with the Millennials.
- Millennials care and connect with the various social and ecological issues like environment, human and animal rights and much more. If a company does not support any such causes, then it is definitely missing on a huge consumer group.
How to reach millennials through Digital marketing?
Every challenge comes along with an opportunity to grow. On similar lines, the challenge to reach the millennials can be accomplished by several marketing strategies which would help in the growth of the company.
- Inbound Marketing: Millennials connect more with information like articles, blog posts, short videos and relevant content and are strongly connected to social media. Thus, reforming the marketing strategy to incorporate product or company details in the above mentioned formats and being actively present on Social media platforms is essential for reaching out millennials.
- Innovations: Creating a difference is what makes a company stand out and is definitely more appealing for millennials. Examples for these are Zomato/Swiggy, which made online food ordering extremely easy and these companies keep on adding advanced features to keep their consumers intact.
- Building Trust: Millennials refrain from buying products by just looking at the brand, they refer to the reviews or consumer stories before investing. Therefore, as a good practice it is always beneficial to have reviews and/or real customer stories or testimonies in the website or social media page in order to be dependable and trustworthy.
- Value Bound: Millennials feel extremely responsible for the welfare of the planet and wellbeing of humans and animals. This virtue is one of the dominating factors when it comes to choosing a brand. If a brand portrays through its actions about its association with such causes, it instantly becomes popular with millennials. A very good example of this is a fairly new brand ‘Mama Earth’, which boasts to be plastic positive, cruelty free and fully organic and hence has gained a lot of popularity.
- Post Worthy: Clicking and sharing, definitely a millennial thing! If the product is alluring enough to be posted on different social media apps, it has won the brownie points. In a nutshell, the appearance or packaging of the product matters a lot.
How does RA Consulting deals with this challenge?
RA Consulting deals in and has proficiency at digital marketing and social media optimization. Based upon the campaign, service or product, we decide upon the target audience. Our marketing strategies are based upon the demographics, age, behavior and interests of the chosen consumer group. When the target audience embodies millennials, we choose to indulge more into Social media platforms like Facebook, Instagram and Twitter and have an expertise in this.
If your business requires you to specifically reach out to a certain audience, we are just a call away!
You may reach out to us at marketing@raconsulting.in and we will be happy to help.