Marketing is all about ruling the minds of your customer. When the customer wants the products or services You offer, s/he should think only about YOU. A successful marketing strategy ensures that the Segmentation, Targeting and Positioning, Promotional tactics, Monitoring & Evaluation and Marketing plan are all in order.
For those of us who are already Marketing of your products/ services, it is very easy to get carried away. The expanse of marketing activities keep increasing, the budgets start shooting the roof and results are still far away. There are times when we are unable to understand why we are not getting results from our marketing campaign. Even when we are doing a 360 degree communication campaign and have spent Lakhs of good money on the campaign/s.
Is your Marketing Spend Giving you the right result ? Check Now !
When we started off, the marketing strategy seemed right for our business. but with the changing macro and micro environments and evolution of our firm’s products and processes, the strategy with which we started, may not be best suited one in the current circumstances.
